How do political parties campaign online? Strategies and insights from academic research.

Digital campaigning is becoming an increasingly prominent and important feature of election campaigning. We are therefore delighted that Dr Kate Dommett, Senior Lecturer in the Public Understanding of Politics at Sheffield University, will be talking to us via Zoom about her latest research into how political parties adopt and use digital tools for campaigning.



Join us at 7pm on Thursday 3rd December to hear Kate draw on her latest research and talk about how the Liberal Democrats varied in their campaign compared to other parties at the last General Election. She will explore the challenges digital technology poses for party organisation and reflect on the different ways parties may adopt digital tools. She will also give us a sneak preview of her latest research into what we know about how people feel about digital campaigning and the tactics parties adopt.

Kate is well placed to help us think through how to make our digital campaigning more effective because, alongside her research, she recently served as Special Advisor to the House of Lords Select Committee on Democracy and Digital Technology and has had her work featured on BBC Radio 4, BBC News at 10 and BBC Radio 5 Live, as well as a recent appearance on Mark Pack’s podcast.

This event does not have an entrance fee but if you are able to make a small donation of £3-£5 to cover costs, that will be greatly appreciated.

December 03, 2020 at 7:00pm - 9pm
Helena Pickup ·

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